For its global launch, Montblanc reintroduced itself to the world with the help of American writer/director Spike Lee, British singer and actor Taron Egerton, and Chinese actor and writer Chen Kun.

We worked closely with them over several months to bring their real stories to life with a series of films, print & OOH, and social content. And we had a lot of fun coming up with fake movies for Taron to star in.