McDonald’s is known for its celebrity meals. But when the queen of Christmas comes to McDonald’s during the holiday season, she doesn’t just get a meal. She gets a whole menu, daahhhllling!

We started with a cryptic tweet that featured the opening notes of her iconic hit, All I Want For Christmas Is You…and were quickly corrected by the songwriter.

Then, we meme’d a meme…

…and the internet meme’d our meme. Including the Teletubbies.

Mariah is known for her lavish riders. So to announce the items on her menu, we created our own.

Then we worked with Mariah herself to create a bunch of social content that felt true to her ~diva~ nature.

We tapped into some Lambily nostalgia and created merch (that ran out instantly) inspired by this iconic photo of Mariah at McDonald’s in the 90’s.

We also created unique packaging – and brought Mariah to stressed out holiday shoppers in Times Square.