My partner Dan Kenneally and I were tasked with creating a new, more meaningful platform for the McDonald’s Dollar Menu, which had previously focused exclusively on low prices. Over the course of nine months, we created over 26 different commercials, tons of social, audio ads, banners, style guides and out-of-home. All while WFH during those early 2020 months.
The creative platform has been used for the last three years.